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This MOOC will help participants understand digital innovation as a main change enabler happening today in tourism – along with many other industries. It will also give them the knowledge and tools for activating their own transformation by leveraging digital technologies.
In this course, participants will find a guide to help them reach a good understanding of their situation, the existing business opportunities, the key digital technologies to use, and a frame for them to start working toward their digital transformation plan.
To reach that goal, the course is structured in four content modules. It starts from the big picture and follows the customer journey from the travelers’ perspective. Then, it shifts focus to companies that provide value, such as hotels, airlines, and transportation firms, emphasizing the significance of data and the transformative potential of AI.
What will you learn in this program?
When finishing the course you will gain the following:
• Digital mastery: Acquire a comprehensive understanding of digital technologies, trends, and strategies specifically tailored to the tourism sector.
• Innovation expertise: Learn how to harness innovation to create disruptive solutions and establish your startup as a game-changer in the industry.
• Transformation, growth, and acceleration: Explore proven techniques for scaling your transformations or your value as a startup, transforming it into a formidable player in the global tourism market.
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
WHO IS THIS PROGRAM DESIGNED FOR?
Our target audience includes:
• Early to mid-career professionals: Whether you’re a seasoned expert looking to refresh your skill set or an emerging talent eager to accelerate your career, this course is tailored to help you thrive in the ever-evolving digital landscape.
• Entrepreneurs and tourism sector business owners: If you’re leading your own enterprise or aspire to launch one, this course equips you with the essential leadership and tech expertise needed to steer your business toward success in the digital age.
• Tech enthusiasts and innovators: For those with a passion for technology and a desire to drive change, this course offers the insights and tools to amplify your impact, turning your innovative ideas into reality.
• Lifelong learners: No matter your background or current profession, if you’re committed to continuous learning and growth, this course empowers you with the knowledge and skills to stay at the forefront of digital innovation.
了解我们的讲师
Casimiro Juanes Calvo
Professor at IE Business School
Casimiro Juanes (Casi) is an adjunct professor at IE Business School, where he has delivered impactful programs on Digital Innovation and Transformation, Cybersecurity, and Digital Business for more than 10 years. He has also taught Digital Innovation and Strategy courses in Executive programs for customers in diverse industries (banking, retail, automation, manufacturing, oil and gas.). As an Academic Coordinator for EMBA and TechLab, he helps professors deliver a great learning experience to students. He is currently Co-chair of the Digital Pathway Advisory Board at IE Business School. Casimiro is an accomplished leader with expertise in digital innovation and transformation, IT technology and management, IT security, risk management, compliance, and IT audit, along with his expertise in learning.