Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

 

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

 

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

  • This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

  • This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on tourism international travel and tourism law.

    This is a 100% online and self-paced training course with short videos with professors, readings, exercises and assignments in each module.

    You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.


  • This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

  • This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

  • On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

  • Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

  • En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

  • This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

  • If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

  • Learn how to create an organisation structure for a spa or wellness center and explore spa revenue streams. This program is suitable for spa professionals and individuals seeking to learn management concepts in spa operations management.
    Whether you are currently working in the hospitality industry or are undertaking a venture as an entrepreneur in the spa industry you should currently have a working knowledge of the hospitality industry and / or spa industry.

  • Learn how to achieve the best results in spa and wellness centers. Discover ways to ensure your spa or wellness center is financially successful with this course taught by experts in the spa and wellness industry. Understand the methods and tools you can use to increase sales, reduce costs and maximize profits in spas and wellness centers.
    This course is for spa and hospitality professionals responsible for, or involved in, the finances or operations of spa real estate or spa investments.

  • How does hotel room pricing affects hotel revenue management? Find out with this course from Glion Institute of Higher Education.
    This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

  • Learn how to gather and process data for a comprehensive hotel market analysis.
    On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.