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Description
This course provides a foundational understanding of strategic communication in tourism. Covering essential topics like stakeholder management, branding, and effective communication strategies, managers, professionals, and individuals will gain practical skills for immediate application. Delivered entirely online with multimedia content, including instructor videos, expert interviews, and quizzes, the course allows for self-paced learning and aims to enhance your ability to implement effective communication strategies in the tourism industry.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Fundamentals of stakeholder management in tourism.
- ✔ Techniques for impactful branding and communication.
- ✔ Strategies for nature and community-based tourism.
- ✔ Approaches for gaining international recognition through global events.
- ✔ Practical application of communication strategies for immediate impact.
Course content
- Introduction to stakeholder theory and its importance in tourism.
- Identifying and analyzing key stakeholders in tourism.
- Strategies for engaging and managing stakeholder relationships.
- Principles of effective branding within the tourism industry.
- Techniques for creating and maintaining a strong brand identity.
- Examples of successful branding campaigns in tourism.
- Understanding the principles of nature and community-based tourism.
- Strategies for promoting sustainable and community-focused tourism.
- Developing communication strategies that highlight local culture and environment.
- Approaches for leveraging global events to gain international recognition.
- Strategies for effective event communication and media relations.
- Analyzing the impact of global events on destination reputation.
What our students say about us
WHO IS THIS PROGRAM DESIGNED FOR?
This course is designed for professionals and individuals across several fields, including tourism management, hospitality, and destination marketing. It offers foundational insights into effective communication strategies, from stakeholder management to impactful branding. Participants will explore community-based tourism and the role of global events in gaining international recognition. The course emphasizes practical techniques for immediate application, providing essential skills for enhancing tourism strategies and achieving organizational objectives. Learners gain expertise in shaping and implementing effective communication plans within the tourism industry by delving into multimedia content and expert interviews.
Meet our instructors
GREGORY BERGIDA, PHD
Strategy and learning & development leader with 20 years of experience in ecommerce and global higher education. Greg specializes in streaming media, immersive content, and wearable technology; and is an adjunct professor of communication and entrepreneurship.
JAQUELINE GIL, MsC
Jacqueline Gil brings 20 years of experience in tourism policy and international engagement, having worked with national governments, companies, and international organizations. She specializes in professional development focused on tourism innovation and sustainable practices. A PhD candidate in sustainable development, Jaqueline also lectures on future scenario planning, employing her expertise to advance strategic communication and sustainable tourism solutions.