Format
Schedule
Languaje
Duration
Price
Institution
Description
This course examines the diverse types of demand for meetings, business events, and conventions. It explores the pivotal roles that exhibition companies, exhibitors, and visitors play in shaping the success of business events.
This course is designed to provide learners with a comprehensive skill set, encompassing sustainability practices, technological proficiency, client relationship management, corporate hospitality expertise, and an understanding of the transformative impact of mega-events. By integrating these themes into the curriculum, we equip learners with the knowledge and tools necessary to thrive in the specialized and vibrant field of business event management, where innovation and sustainability are as crucial as ever.
What will you learn in this program?
Participants will gain valuable insights into the dynamics of MICE events and other business events, enabling them to navigate this specialized sector effectively and in a practical way.
The first week of the course serves as an introduction to business event management and introduces strategies for how to build customer loyalty through MICE events and presents insights into the use of project management in the event industry.
The second week of the course focuses on the essentials for planning an event, including how to define necessary activities, how to develop a marketing plan, and how to build a Gantt chart.
The third week of the course shifts the focus from event planning to event execution and centers on the monitoring of all necessary activities to bring an event to life.
The fourth and final week of the course focuses on sustainability, technology, and innovation in MICE events.
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWHO IS THIS PROGRAM DESIGNED FOR?
This course is well-suited for the following groups:
Event Planners and Organizers: Professionals responsible for arranging meetings, incentives, conventions, exhibitions, and business events as part of their job roles. It is crucial for this group to understand the intricacies of events and their impact on business travel, and this course will help them do so.
Hospitality and Tourism Students: Undergraduate and graduate students studying hospitality, tourism, or related fields who aim to manage and/or specialize in corporate and business event management. This course will provide them with a foundational understanding of MICE events and their organization and execution.
Travel Industry Professionals: Those working in the travel and tourism industry, including travel agents, tour operators, and hospitality professionals, who want to expand their knowledge of business travel to better serve their clients through event management.
MICE Event Professionals: Event planners, exhibition organizers, and professionals specializing in MICE events and other business events who seek to gain a broader perspective on the impact of their work on business travel.
Meet our instructors
Antonio Zabaleta Moreno
Professor at IE Business School
Professor Zabaleta is a seasoned professional in project management and boasts a 20-year tenure in the international banking sector. He holds an Executive MBA from IE Business School and serves as a professor at the same institution. As a dedicated researcher in business process management, specializing in Lean and Six Sigma methodologies, Professor Zabaleta holds a master’s degree in research and a PhD in business from the Universidad Autónoma de Madrid. Throughout his professional journey, Professor Zabaleta has risen to the rank of Senior Manager, distinguishing himself by spearheading multifaceted projects in various domains. His portfolio includes transformative ventures in digital banking, innovation, organization, business process engineering, operations, and efficiency. Professor Zabaleta has successfully overseen projects within the finance industry across a wide range of locations, including Spain, Mexico, South and Central America, the United States, and Turkey.