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Description
Brief Introduction to Chinese Tourism will immerse you in the rich tapestry of the tourism industry in China. This comprehensive online course is designed for both tourism professionals seeking specialization and cultural enthusiasts eager to deepen their understanding. Throught the course, you’ll explore foundational aspects of Chinese geography, history, culture, and effective communication strategies with Chinese tourists. Each module features engaging interviews, readings, and quizzes to reinforce your learning and prepare you for success in this dynamic sector.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Basics of Chinese geography, history, and culture.
- ✔ Key aspects of the Chinese tourism industry.
- ✔ Effective communication strategies with Chinese tourists.
- ✔ Introduction to Chinese language and communication skills.
Course content
- Overview of Chinese dynasties and historical landmarks.
- Introduction to traditional Chinese festivals and customs.
- Key cultural practices and their significance in Chinese society.
- Understanding the structure and organization of the Chinese tourism industry.
- Overview of popular tourist destinations in China.
- Examination of cultural heritage sites and their impact on tourism.
- Cultural nuances and etiquette when interacting with Chinese tourists.
- Effective communication strategies in hospitality and tourism settings.
- Case studies and role-playing exercises for practical application.
- Basic Chinese language essentials for tourism professionals.
- Common phrases and expressions for everyday interactions.
- Cross-cultural communication techniques for fostering positive tourist experiences.
WHO IS THIS PROGRAM DESIGNED FOR?
Brief Introduction to Chinese Tourism is designed for individuals eager to delve into Chinese culture and professionals aiming to specialize in China’s dynamic tourism sector. Ideal participants include professionals in the tourism industry seeking to enhance their understanding of Chinese tourists and culture. It is also beneficial for students pursuing degrees related to China or anyone passionate about Chinese culture and its impact on global tourism. Whether advancing in your career within a tourism company or starting your own venture, this course equips you with the essential knowledge to navigate and thrive in the dynamic world of Chinese tourism.
Meet our instructors
Cristina Vera
Professor of Chinese Tourism and How to communicate with Chinese
Although she is translator, her work experience is focused on the world of tourism, culture and event organization. Specialized in Chinese language, culture and tourism from the Faculty of Translation and Interpreting of the University of Granada (Spain), the Confucius Institute and the University of Foreign Languages of Beijing (北京外国语大学). In 2013, as expert in Spain-China cross-cultural projects she became executive manager in the Chinese Friendly company for 5 years. Co-editor of the “White Book on Chinese tourism in Spain” and responsible for the presence of the company at tourist fairs in China. In 2018 she launched her career as entrepreneur with her own company “Element China” focused on communication in Chinese touristic, helping companies and destinations to promote themselves in China and advising many professionals who want to start their projects in China.
Jingru Bai
Professor of Basics of Chinese history and culture and Introduction to Language and communication skills
Jingru Bai has a degree in International Business and Marketing from the University of Sciences of Engineer in Shanghai, China. He has a Bachelor’s degree in Chinese Language in the Xian Northwest University. He travel to Spain in 2003 and started to study the Spanish language in differents schools such as the Center d'Estudis d´Idiomes Moderns of the Autonomous University of Barcelona. After his arrival in Spain, his work experience is focused on business mediation and the development of projects between Spain and China. One of the most important was the project of the Pavilion of the Future for EXPO 2010 in Shanghai. He has also worked as Mandarin Chinese teacher in various schools and universities such as the Pablo de Olavide University in Seville (Spain). From 2012 to 2018 he was project manager and head of the training department of the Chinese Friendly company until he finally launched his own brand, Element China, which helps companies, destinations and professionals to enter the Chinese tourism market.