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IE University

IE University got its start back in 1973 when a group of ambitious entrepreneurs came together with a single mission: to reinvent higher education. Today, with a broad catalog of impact-driven programs across six schools, it centers around its core values of sustainability, diversity, innovation, entrepreneurship, and the humanities. Its bachelor’s programs shape future leaders, emphasizing knowledge, personal growth, and career development. Through education, research, and innovation, IE University aims to drive positive change and help students carve out their ideal futures.

Courses offered by IE University

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Get Certified: INFLUENCES AND DIGITAL TRENDS

This MOOC (Massive Open Online Course) is designed for tourism professionals who want to explore digital influences and trends in the industry. Led by experts in communication and marketing, this 100% online course covers influencer marketing, content creation, audience engagement, and strategic positioning within the tourism sector. Participants will learn how to effectively use digital tools to enhance their presence and impact in the tourism market. Upon completion, you will receive a certificate recognizing your knowledge and expertise in this evolving field.

Course

INFLUENCES AND DIGITAL TRENDS

This MOOC (Massive Open Online Course) is designed for tourism professionals who want to explore digital influences and trends in the industry. Led by experts in communication and marketing, this 100% online course covers influencer marketing, content creation, audience engagement, and strategic positioning within the tourism sector. Participants will learn how to effectively use digital tools to enhance their presence and impact in the tourism market. Upon completion, you will receive a certificate recognizing your knowledge and expertise in this evolving field.

Course

AI-Powered Digital Nudging for Responsible Tourism

This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.

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Business Event Management: Navigating the World of Corporate and Social Gatherings

Explore key strategies for successful corporate and social event planning and execution with our in-depth business event management course.

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Innovation and Digital Transformation in the Tourism Industry

Explore digital transformation in tourism as you learn to implement effective strategies, embrace innovation, and elevate customer engagement and operational excellence.

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Destination Marketing

Develop robust marketing strategies for tourism destinations, focusing on market analysis, competitive positioning, and successful campaign implementation.

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مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

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INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

Discover legal frameworks and policies shaping global tourism and learn to navigate today's demanding, digital-driven travel industry.

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Introduction to Tourism – Industry Management

Learn the essentials of tourism management with this self-paced online course, exploring strategy, finance, digital marketing, and innovation.

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Fundamentals of Tourism – Industry Management

Explore strategy, finance, digital marketing, and operations management to gain a deeper understanding of modern tourism management, learning to leverage technology and customer data.