This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.

This MOOC (Massive Open Online Course) is designed to equip tourism researchers and practitioners, AI and chatbot developers, as well as policymakers with the ability to design chatbots that deliver digital nudges, addressing behavioral biases, and promoting responsible tourism practices.

This comprehensive course delves into the dynamic and specialized field of business event management, a niche segment within the broader tourism industry. In an era when only 3% of academic institutions provide dedicated event management courses, this program offers a unique opportunity to equip future professionals with the knowledge and skills necessary to excel in this sector. As business tourism continues to be a driving force behind global travel, understanding the intricacies of supply and demand in this field is essential.

Explore key strategies for successful corporate and social event planning and execution with our in-depth business event management course.

This MOOC (Massive Open Online Course) will enable participants to understand the need for digital transformation, and the steps to start driving it, no matter the size of the company, and the actual sector within tourism it belongs to. It will also help the students think about the opportunity of building Tourism ecosystems to enhance even more the customer experience. The course is designed for a diverse group of individuals who share a common aspiration: to take their careers and personal growth to unparalleled heights by becoming true digital innovators. Participants must obtain a final score of at least 60% by adding the grades of the final quizzes for each module to get their certificate.