Booking.com’s mission is to make it easier for everyone to experience the world. Founded in 1996 in Amsterdam, the company has grown from a small Dutch start-up to one of the world’s leading digital travel companies. By investing in technology that takes the friction out of travel, Booking.com seamlessly connects millions of travelers to memorable experiences. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs, Booking.com enables properties around the world to reach a global audience and grow their businesses.