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Description
Introduction to Tourism Management prepares you to navigate and innovate within the dynamic world of tourism. In today’s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.
Informations importantes :
- Candidatures ouvertes :Anytime
- Date limite prioritaire : Anytime
Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !
toa@ie.eduCe que vous apprendrez
- ✔ Understand competitive strategy and its impact on tourism.
- ✔ Master financial accounting basics and their application in tourism.
- ✔ Leverage big data to enhance customer experiences.
- ✔ Implement effective operations management for sustainability.
- ✔ Drive digital transformation and innovation in the tourism industry.
- ✔ Utilize digital marketing tools to engage with today’s tourists.
Contenu de la formation
- Learn key strategic concepts such as competitive advantage and corporate strategy.
- Develop and implement effective business strategies in tourism.
- Grasp basic financial accounting concepts and tools.
- Interpret financial statements for informed business decisions.
- Explore digital marketing tools and strategies for tourism.
- Engage and attract digital tourists through personalized marketing.
- Understand operations management fundamentals and their impact on financial performance.
- Learn sustainable practices for tourism operations.
- Discover digital transformation’s role in enhancing customer experiences.
- Explore innovative technologies in the tourism industry.
Ce que nos étudiants disent de nous
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EMEFIELE FAITH BOSEIntroduction to Tourism – Industry Management
The course benefit me personally by broadening my knowledge about tourism the more and also professionally increase my conduct towards humans.
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Jayakumar KothandanIntroduction to Tourism – Industry Management
Apart from travel. The course taught about marketing, entertainment, finances, cultural awareness and much more. These are all highly valuable skills that I can be transferred to other industries as well. And I gained it. As a Chief Concierge I have gained the high value of experience in customer service and marketing, which will come in handy when you’re helping others plan their dream vacations. With a business and tourism management course, I can work as a travel agent, a tour guide, a travel writer and many other great roles.
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Arsalan AnwarIntroduction to Tourism – Industry Management
I am a bsuiness major, and going through all the topics helped strengthen my major’s core concepts and their impact on the practical world through various case studies and examples provided through-out the course.
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MOHAMMAD HANIF KHANIntroduction to Tourism – Industry Management
The content of the course was innovative, updated and informative. The sequence of lectures was good. It was designed according to the new trends and opportunities in tourism industry. The course benefitted me both personally and professionally. It helped me in both aspects including personal growth, skills development, career advancement, networking opportunities, adaptability, and staying current with tourism industry developments. It helped me in expanding my knowledge, acquiring new skills, advancing my career, and investing in education through online learning will yield significant returns in the long run in my professional career.
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LUZ DAZA ARDILAIntroduction to Tourism – Industry Management
The most valuable aspects of the Introduction to Tourism Industry Management course was gaining a comprehensive understanding of the various management principles and strategies specific to the tourism industry. The course equipped me with the necessary knowledge and skills to effectively manage and lead within the dynamic and competitive tourism industry.
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Sameen Javed ButtIntroduction to Tourism – Industry Management
Opened new avenues for learning and teaching and provided a new insight to look at things from a different and global point of view.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is ideal for professionals and individuals aiming to expand their knowledge of tourism industry management. Whether you’re growing in your current role, undertaking an entrepreneurial venture in the tourism sector, or seeking to enhance your management skills, this course will help you boost your professional profile. The 100% online course features short videos with professors, readings, exercises, and assignments in each module, providing a flexible and comprehensive learning experience. You will gain insights into strategy, finance, digital marketing, operations, and digital transformation, equipping you to add value in your position or lead your business effectively.
Rencontrez nos instructeurs
Alvaro Carrillo de Albornoz
Professeur de Stratégie
Álvaro Carrillo de Albornoz est un cadre avec une vaste expérience en gestion de l'innovation et en projets stratégiques dans les secteurs de l'énergie et du tourisme. Il occupe actuellement le poste de Directeur Général à l'Institut Technologique Hôtelier (ITH).
Virginia Bombín
Professeur de Finance
Virginia Bombín enseigne à l'IE Business School et à la Financial Times | IE Corporate Learning Alliance. Elle est spécialisée dans la planification financière et l'évaluation de la santé financière des entreprises, apportant son expertise à divers projets commerciaux.
Konstantina Valogianni
Professeur d'Innovation et de Technologies
Konstantina Valogianni est Professeur de Systèmes d'Information à l'IE Business School. Elle enseigne des cours de niveau master sur la technologie et l'innovation, ainsi que sur la transformation numérique. Titulaire d'un doctorat en Systèmes d'Information de la Rotterdam School of Management, elle s'est spécialisée dans les algorithmes d'apprentissage automatique pour la durabilité, notamment dans la charge des véhicules électriques. Le Professeur Valogianni a reçu plusieurs "impact awards" et subventions de l'UE pour son travail innovant, qui a été largement publié dans des revues et présenté lors de conférences.
Kevin Sigliano
Professeur de Marketing
Kevin Sigliano est directeur associé chez Good Rebels et professeur à l'IE Business School. Avec plus de 15 ans d'expérience en conseil en gestion au sein de sociétés telles que PwC Consulting et IBM Business Consulting Services, il a lancé de nombreuses startups et joué un rôle clé dans le développement de la signalétique numérique pour les villes intelligentes avec la société innovante Admira.
Luis Solís
Professeur de Gestion des Opérations
Luis Solís est titulaire d'un doctorat en Gestion et Ingénierie de la Fabrication de l'Université de Toledo, Ohio. Fort de plus de 40 ans d'expérience, il a reçu plusieurs prix d'enseignement et a été professeur invité dans des universités du monde entier, partageant son expertise au Mexique, en Belgique, en France, en Chine, en Colombie, au Guatemala, au Salvador, au Costa Rica, au Nicaragua, en Espagne, au Moyen-Orient et aux États-Unis.