Revenue Management: Origin and Evolution to the Latest Trends
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Revenue Management: Origin and Evolution to the Latest Trends

This course is available in more than one language; to enroll in the language of your preference, please click the flag above in the menu and change it before completing the enrollment process

Format

Online

Schedule

40 hours

Language

Spanish

Duration

10 weeks

Price

€250

Institution

CETT Barcelona School of Tourism, Hospitality and Gastronomy
Description

This course offers a comprehensive overview of revenue management’s evolution and current practices. This 10-week online course, provided by CETT Barcelona School of Tourism, Hospitality and Gastronomy, equips you with essential skills to develop sales, marketing, and communication strategies. Learn to identify target audiences, attract new consumers, and leverage new technologies for maximum profitability.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu
What you'll learn
  • ✔ Origins and evolution of revenue management.
  • ✔ Key sales, marketing, and communication strategies.
  • ✔ Techniques to identify and segment target audiences.
  • ✔ Strategies to attract new consumers.
  • ✔ Application of new technologies in revenue management.
Course content
Module 1
Revenue Management: Origin and Main Definitions

Learn about revenue management origins.

Explore its main definitions and concepts.

Understand the strategic conditions for implementation.

Module 2
Fundamentals and Key Indicators of Revenue Management

Grasp fundamental concepts like pickup and forecast.

Study the booking curve and forecast types.

Analyze key performance indicators.

Module 3
Online Distribution Channels

Identify relevant international distribution channels.

Learn optimal online distribution strategies.

Select the best channels for company strategy.

Module 4
The Role of the Revenue Manager

Recognize the qualities of a good revenue manager.

Understand their daily responsibilities.

Explore the impact of their role on profitability.

Module 5
Practical Cases

Apply theoretical knowledge to real scenarios.

Analyze practical examples of revenue management.

Develop problem-solving skills through case studies.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is ideal for hotel directors, tourism accommodation managers, and industry professionals seeking a comprehensive understanding of revenue management. It caters to those who need to grasp the key elements for efficient revenue management in hotel accommodations, as well as professionals aiming to specialize as revenue managers. Whether you are a tourism professional looking to refine your skills or an individual eager to learn the fundamentals of revenue management, this program will equip you with the knowledge and tools needed to thrive in the evolving tourism sector.

Meet our instructors
Esther Velasco

Esther Velasco

PhD. Marketing

Esther Velasco holds a PhD in marketing and is the coordinator of the degree in digital business and innovation in tourism at CETT. As a professor of marketing and tourism, she specializes in cinematic tourism within the TURCiT research group. Esther's deep knowledge of digital marketing and tourism innovation equips students with the tools necessary to navigate the modern hospitality landscape.