The Media’s Growing Role in Education
In today’s rapidly evolving world, both the media sector and education share a similar predicament in terms of how to adjust to new technology. As someone who has worked in the digital media space for over 13 years, I have witnessed massive changes in how people consume their daily news, I’ve seen century-old revenue models collapse, and attention spans shorten.
In this era of unprecedented change, there is reason to be both cautious and hopeful. Opportunities and threats that were previously unimaginable are now a reality. Both media and education are facing an uncertain future due to the rapid advance of Artificial Intelligence (AI).
The challenges we face require creativity and a willingness to adapt. By working together, media and education stand a better chance of weathering the storm. Trust in both sectors is at an all-time low in many countries around the world, and continuing to operate in the same way is unlikely to change this.
Instead, we must seize this opportunity by reevaluating our core functions.
Over the past years, Morocco World News, the news outlet I founded with my brother in 2011, has built several effective partnerships with local universities, focusing on youth empowerment, employability, media literacy and skills development. Such partnerships, I believe, hold the key for a sustainable future for both sectors.
By working together, the media industry and educational institutions can teach science effectively, be more inclusive, boost awareness on issues that matter, empower young people, and encourage growth.
Embracing this technological revolution will allow us to tailor content to the needs of modern students and news consumers. We can offer content in a variety of local languages and promote both critical thinking and problem-solving through increasingly interactive content.
More importantly, sectors such as media and education have the opportunity to promote life-long learning as a vital skill in our ever-changing labour market.
As the director of an English language news outlet in an Arab and French speaking country, I have witnessed how quickly a society can adapt to change and learn new skills. Morocco is now rapidly shifting, and English has become the primary language of science, entertainment and business. Young people are on board and driving the much-needed change.
In the years ahead, AI is set to disrupt both our sectors in seismic ways, prompting us to consider new ways to stay relevant to future generations who themselves face severe uncertainty about their future careers. In my experience, media platforms and educational institutes have an important role to play in the coming upheaval, and we can only do it together.
Strengthening ties between educators and the media will result in more engaging educational content. Interactivity and customization feeds the curiosity of young minds. It also encourages creativity and critical thinking. The use of advanced technology can help boost media literacy by bringing top educational content to the forefront of the news.
How many universities have amazing communicators and public speakers whose inspiring words do not reach beyond their walls? How many news stories are short in detail due to time pressure or a lack of expertise among writing staff? Bringing the two sectors together can solve both issues by connecting journalists with the voices that matter, at a time when they are truly needed.
I believe the answer to the coming wave of transformative technology lies in human connections. We need to connect the curious to those willing to share their knowledge, we need to empower people to check facts and sources, and we need to ensure this happens in an accessible and inclusive way.
Close partnerships between media organizations and educational institutes can help democratize learning and create a new positive public function for both sectors. My experience has shown me that these partnerships are easy to build and grow and hold the key to a more sustainable future for both sectors.
Adnane Bennis
Co-Founder and CEO of Morocco World News