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Developed by Booking.com in collaboration with UN Tourism, this course titled ‘Your journey to more sustainable community engagement’ is part of a four-course series on discovering a more sustainable approach to hospitality. The objective of this course is for you to learn about and practice a more sustainable way of engaging your local community.
This course consists of five modules that will guide you through social concepts of tourism such as community-based tourism and tourism leakage, best practices such as meaningful employment and purchasing practices, and the fundamental role of culture.
If you are interested in gaining fundamental knowledge on how to apply a more sustainable approach to your accommodation management, we invite you to take the other three courses in this series, which are also available on the Tourism Online Academy.
What will you learn in this program?.
This course provides an insight into the benefits and challenges that the tourism industry faces in regards to the sector’s social, economical and environmental impact. Specifically, you will learn from field experts and peers about cost-effective and rewarding practices to engage with the communities around you in a way that benefits your business, the locals and your guests. Discover practical knowledge and recommendations that can help you take the next step on your sustainability journey.
WHO IS THIS PROGRAM DESIGNED FOR?
This program is suitable for accommodation providers (in particular supply managers, community managers, SMEs or short-term rental owners/managers), hospitality professionals and individuals seeking to learn introductory concepts and expand their practical knowledge on engaging with their local communities more sustainably.
Whether you are starting your journey towards building a more sustainable business or you have already started, this course is a source of practical insights and inspiration to support you on your path to building more sustainable relations and a more meaningful experience for your guests and staff.
This is achieved through a 100% online training course with short videos featuring professors, readings, quizzes and checklists in each module.
PROGRAM STRUCTURE
The course will follow the next structure:
Welcome to the course – Introduction
Module 1- The importance of supporting your local community
Module 2 – A guide to community-led tourism
Module 3 – How to preserve and celebrate your destination’s culture and environment
Module 4 – A guide to more responsible purchasing practices
Module 5 – A guide to more meaningful employment
Course summary and next steps
XAVIER FONT
Professor of Professor of Sustainability Marketing at the University of Surrey
Xavier is a professor, researcher and consultant specializing in sustainable tourism production and consumption. With expert knowledge on everything from sustainable tourism certification to sustainability marketing and policies, his work has been widely published. He serves as an advisor in the Travalyst coalition, where he uses his research experience to inform efforts and help stakeholders align on sustainability frameworks for the supply chain of the tourism sector.
MARINA D'ENGELBRONNER
Senior consultant, ERM
Marina has 30 years of experience in human rights and community engagement. Seven of these were spent working with local communities in Zimbabwe and Namibia. In the early 2000s, Marina spearheaded the evolution of human rights in business, helping companies with human rights due diligence and contributing to the Human Rights and Business guidelines (UN, GRI). Now at sustainability consultancy ERM, Marina leads human rights and social performance projects for clients in a variety of sectors in line with international standards.
Enrollment process
Click on Enroll once and then click on checkout/view cart.
If you would like to obtain a certificate of completion, please enroll in Get Certified: Your journey to more sustainable community management after finishing the MOOC.
Request more information
If you would like to enroll multiple users or need more information about this course, please contact us!