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Description
In Sustainable Destination Management, you’ll explore key principles and strategies for effectively managing destinations to ensure their long-term viability and resilience. Learn about the dynamics of tourism destinations and sustainable tourism frameworks built to navigate contemporary challenges responsibly. From innovative practices in destination marketing and stakeholder engagement, this course encompasses various aspects crucial for success in the field. Gain the knowledge and tools to become a leader in shaping the future of tourism.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Gain a comprehensive understanding of the industry, from market trends to consumer behavior.
- ✔ Learn key sustainability principles and frameworks.
- ✔ Build strategic planning and management skills.
- ✔ Develop practical skills in destination branding, product development, and visitor experience.
- ✔ Understand policy, enabling you to leverage regulatory frameworks to support sustainable tourism.
Course content
- Understand key principles in sustainability.
- Analyze the environmental, cultural, and economic impacts of tourism.
- Understand the dynamics of tourism frameworks and destination management.
- Examine the goals of sustainable destination management.
- Develop strategic planning and sustainable development skills.
- Learn to create sustainable tourism marketing campaigns.
- Understand how to engage stakeholders effectively.
- Design and evaluate sustainable tourism products and services.
- Understand major global sustainability frameworks (e.g., UNWTO, GSTC).
- Learn criteria and processes for obtaining sustainable tourism certifications.
- Examine case studies of successful certified destinations.
- Evaluate the impact of certifications on tourism management and marketing strategies.
- Discover the policy processes behind building sustainable frameworks.
- Develop strategies for crisis management and resilience.
- Enhance visitor experience through practical applications.
- Empower local communities through participatory tourism planning.
What our students say about us
WHO IS THIS PROGRAM DESIGNED FOR?
This course was designed with a diverse audience in mind—catering to entry-level professionals, seasoned policymakers, academics, and destination managers alike. Its tailored learning experiences provide foundational knowledge for beginners while delving into advanced topics for experienced participants. Interactive sessions and practical exercises equip learners with the necessary skills and insights to excel in destination management. Whether you’re stepping into the field or aiming to deepen your expertise, this course ensures a rewarding and inclusive learning journey for everyone.
Meet our instructors
Urs Wagenseil
Professor at the Lucerne University of Applied Sciences and Arts (Switzerland) and Head of the Competence Center of Tourism at the included Institute of Tourism and Mobility
Urs Wagenseil is one of the leading scientists and specialists in sustainable development of tourism destinations. Before taking over this position in 2005, he has been the General Director of the Destination Management Organisation Lenzerheide Tourism in Switzerland for six years. Urs Wagenseil has additional working experience as a Manager Corporate Sales (Diners Club Switzerland), Managing Director (Wettstein Travel, Switzerland), and Project Manager in various positions at Kuoni Travel Ltd, Head Office, Switzerland. Additionally, Urs Wagenseil acts for several years already as Board Member of the TourCert certification label, as Advisory Board Member of the Ibex/Fairstay label, as Member of the Global Sustainable Tourism Council (GSTC) Destination Stewardship Work Group, and as Head of the Education & Training Work Group of GSTC.