Innovation and Digital Transformation in the Tourism Industry
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Innovation and Digital Transformation in the Tourism Industry

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Format

100% Online

Schedule

7 hours

Language

English

Duration

5 weeks

Price

€0

Institution

IE University
Description

The Innovation and Digital Transformation course delves into digital transformation in tourism, focusing on customer experience and operational efficiency. Participants will gain insights into digital technologies, innovation, and the steps necessary to drive transformation. A journey through key technologies, innovation, and case studies, this online course provides a comprehensive understanding of digital transformation. Students will engage in videos, readings, and assignments, preparing to implement effective digital strategies and build sustainable tourism ecosystems for long-term success.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu
What you'll learn
  • ✔ Understand digital disruption and innovation in tourism.
  • ✔ Comprehend digital transformation’s impact on customer experience and operational efficiency.
  • ✔ Analyze the role of innovation in addressing tourism challenges.
  • ✔ Identify key technologies driving digital transformation in tourism.
  • ✔ Examine case studies of successful digital transformation.
  • ✔ Learn to strategize and plan digital transformation initiatives.
Course content
Module 1
Understanding and Riding the Digital Revolution to Your Advantage
  • Analyze the impact of digital disruption in tourism.
  • Explore digital strategies to tackle key tourism challenges.
Module 2
Adopting Tech Innovations to Empathize with the Customer
  • Focus on enhancing pre-travel experiences with technology.
  • Improve in-trip customer interactions using innovative tech solutions.
  • Utilize key technology to enhance customer journeys before and during travel.
Module 3
Data as the Cornerstone of Your Digital Strategy
  • Harness the power of data in tourism for informed decision-making.
  • Implement data-driven analytics to elevate customer experiences.
  • Transform your organization into a data-driven entity.
Module 4
Artificial Intelligence (AI) as a Game-Changer for Your Business
  • Unlock AI opportunities for personalized customer engagement.
  • Implement AI for efficiency in operations.
  • Leverage AI-driven technologies for business automation.
Module 5
Set Up Your Digital Strategy
  • Envision the need for change and direction.
  • Engineer your own strategy.
  • Execute your digital transformation plan effectively.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is designed for diverse individuals who share a common aspiration: personal growth. Our target audience includes early- to mid-career professionals looking to refresh their skills and amplify their impact as digital innovators. Whether you’re an entrepreneur or tourism-sector business owner seeking leadership and tech expertise, a tech professional or innovator, or simply a lifelong learner, this course will take your career to unparalleled heights. The Innovation and Digital Transformation course fosters leadership, cultivates technical acumen, and inspires visionary thinking. This is a transformative journey towards becoming a driving force in tourism in the digital era.

Meet our instructors
Casimiro Juanes Calvo

Casimiro Juanes Calvo

Professor at IE Business School

Casimiro Juanes (Casi) is an adjunct professor at IE Business School, where he has delivered impactful programs on Digital Innovation and Transformation, Cybersecurity, and Digital Business for more than 10 years. He has also taught Digital Innovation and Strategy courses in Executive programs for customers in diverse industries (banking, retail, automation, manufacturing, oil and gas.). As an Academic Coordinator for EMBA and TechLab, he helps professors deliver a great learning experience to students. He is currently Co-chair of the Digital Pathway Advisory Board at IE Business School. Casimiro is an accomplished leader with expertise in digital innovation and transformation, IT technology and management, IT security, risk management, compliance, and IT audit, along with his expertise in learning.