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Description
The Destination Marketing course is designed to empower participants with the vital skills and knowledge required to craft a comprehensive marketing plan tailored to a tourism destination. Across four modules, participants will explore diverse facets of destination marketing, encompassing analysis, strategy formulation, implementation of marketing mix strategies, and assessment of anticipated outcomes.
The course will be organized into four modules, each dedicated to specific aspects of destination marketing plan development. Each module will feature video lectures, complementary readings, and assessments aimed at reinforcing learning objectives.
Participants will undergo evaluation through assessment components that will contribute to gauging the participant’s grasp and application of destination marketing concepts. A minimum score of 60% in each module quiz and assessment is required to obtain a certificate.
Upon completion of the course, participants will possess the requisite knowledge and skills to devise a robust marketing plan for a tourism destination. This will enable them to make informed decisions and effectively promote destinations within the competitive tourism industry landscape.
What will you learn in this program?
Upon completing the course, participants will gain a comprehensive understanding of destination marketing, including its role in transforming places into recognized tourism destinations. They will learn the fundamentals of marketing plans, conduct thorough analysis encompassing market, competition, and customer segmentation, and define effective marketing strategies. Participants will explore the implementation of marketing mix elements and learn to define expected results, including budgeting and measurement metrics, essential for crafting successful destination marketing plans.
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWHO IS THIS PROGRAM DESIGNED FOR?
This destination marketing course is designed for students and professionals across various fields including tourism management, marketing, hospitality management, destination management, travel and tourism studies, and business administration. Specifically, it caters to those studying tourism management, providing insights into effective marketing strategies, destination branding, and customer segmentation. Marketing and brand management students will learn about destination-specific marketing tactics and communication strategies. Hospitality management students will understand the impact of destination marketing on hotel occupancy rates. Destination management students will gain practical knowledge in creating marketing plans and sustainable tourism practices. Additionally, travel and tourism students will explore tourist behavior dynamics, while business administration students will learn strategic planning processes in destination marketing.
Meet our instructors
Ramón Díaz Bernardo
PROFESSOR
Ramón Díaz Bernardo, a strategic marketing specialist, redirected his research focus to tourism marketing six years ago. He explores leisure and tourism products, devising differentiation strategies for holiday destinations. For three years, he led IE's Executive Master's in Tourism Business Management. During the 2005/06 term, he enriched his expertise at Cornell University as a Visiting Professor, investigating tourism marketing and teaching marketing management and franchising. His passion extends to broad tourism marketing, including business and destination marketing, particularly the hotel industry. With a Mining Engineering degree from the University of Oviedo, an MBA from ESDEN, and a Doctorate in Business Administration from IESE, Díaz Bernardo is actively involved in academia and professional spheres. He contributes to the Strategic Plan for Spanish Tourism 2020 and remains a Visiting Professor at Cornell University. His vast teaching and consulting experience spans prestigious institutions worldwide, reinforcing his status as a leading authority in tourism marketing.