Customer Experience Design: Differentiation Strategies for Brand Positioning
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Customer Experience Design: Differentiation Strategies for Brand Positioning

This course is available in more than one language; to enroll in the language of your preference, please click the flag above in the menu and change it before completing the enrollment process

Format

100% Online

Schedule

20 hours

Language

English

Duration

4 weeks

Price

€250

Institution

Swiss Education Group
Description

In Customer Experience Design: Differentiation Strategies for Brand Positioning, you will uncover the secrets to brand differentiation through customer experience design. Learn to empathize with your customers, creating experiences they love and are willing to pay for. Move beyond price competition to focus on individual customer value, leading to higher profit margins, loyalty, and market share. Through engaging videos, expert insights, and practical assignments, you’ll gain the skills to elevate your business and achieve sustainable success.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu
What you'll learn
  • ✔ Understand the importance of customer empathy in designing exceptional experiences.
  • ✔ Analyze successful business models based on customer-centric strategies.
  • ✔ Navigate uncontested market spaces to carve out unique brand positions.
  • ✔ Develop effective target market segmentation strategies.
  • ✔ Implement personalized service approaches for enhanced customer engagement.
Course content
Module 1
Introduction—From Standardization to Personalization
  • Importance of customer-centric design in modern business strategy.
  • The transition from standardized offerings to personalized customer experiences.
  • Case studies on companies that successfully implemented personalization strategies.
Module 2
Successful Business Models
  • Analysis of successful business models focusing on customer experience.
  • Strategies for integrating customer feedback into business operations.
  • Innovations in customer experience management.
Module 3
Navigating Uncontested Market Spaces
  • Identifying and exploring uncontested market spaces.
  • Strategies for creating demand through unique value propositions.
  • Case studies of companies that successfully navigated uncontested markets.
Module 4
Target Market Segmentation Strategy
  • Importance of target market segmentation in customer experience design.
  • Developing effective segmentation strategies based on customer insights.
  • Implementing segmentation strategies to enhance customer satisfaction and loyalty.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is designed for business leaders at various organizational levels responsible for driving growth and innovation. Ideal participants include heads of departments, senior and executive managers, directors, and entrepreneurs launching their own ventures. Whether you’re leading a business unit or starting anew, this program will provide you with the tools to differentiate your brand through exceptional customer experiences. Delivered 100% online and self-paced, the course offers four weeks of insightful readings, practical assignments, and engaging short videos with industry experts, all tailored to enhance your customer-centric business acumen.

Meet our instructors
Sonia Santana

Sonia Santana

Co-Managing Director at Swiss Education Group Professional

Sonia Santana is a business professional in the area of hospitality, with over 20 years of experience in international hospitality, real estate investment, asset management, hotel operations, feasibility studies, assessments, and expansion. Since 2011, Sonia has also directed major business developments in Colombia, Mexico, Spain, Miami, and Switzerland as the Managing Director of Hotel Investments and as Hotel Development Director with Horwath International consulting for companies such as Hyatt, MGM, Marriott, Radisson, and others.