Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities
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Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

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Format

100% Online

Schedule

20 hours

Language

English

Duration

4 weeks

Price

€0

Institution

Swiss Education Group
Description

Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities explores the transformative potential of AI in the hospitality industry. Learn how AI can lower operating costs, enhance customer experiences, and drive innovation in front office, housekeeping, and other key areas. Understand AI terminology, ethical considerations, and digitalization trends. Gain insights into the ethical implications and legal considerations of AI in hospitality as you learn how to harness the technology to boost your efficiency and sales.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu
What you'll learn
  • ✔ Understand key AI concepts and applications in hospitality.
  • ✔ Analyze the impact of AI on customer experience and operational efficiency.
  • ✔ Explore AI-driven strategies in sales, marketing, and sustainability.
  • ✔ Evaluate ethical considerations and regulations surrounding AI implementation.
  • ✔ Identify opportunities for cost optimization through AI technologies.
Course content
Module 1
Introduction to AI in Hospitality: Front Office
  • Explore the fundamentals of AI and its key terms: artificial intelligence, machine learning, and deep learning.
  • Learn about AI-driven customer service enhancements.
  • Understand the impact of AI on front office operations, including guest check-in, reservations, and concierge services.
Module 2
AI in Customer Experience, Food & Beverage, and Cost Optimization
  • Discover AI’s role in personalized customer experiences.
  • Analyze AI-driven food and beverage management.
  • Examine AI strategies for cost optimization.
Module 3
AI in Sales & Marketing and Sustainability
  • Investigate AI tools for sales and marketing automation.
  • Understand AI’s impact on sustainable practices, such as energy management and waste reduction.
  • Learn about data-driven decision-making in marketing.
Module 4
AI Ethics and Regulations
  • Reflect on the balance between technological innovation and ethical practices.
  • Study legal frameworks governing AI use.
  • Discuss privacy and data protection issues.

What our students say about us

WHO IS THIS PROGRAM DESIGNED FOR?

This short course is ideal for Front Office Managers, Food & Beverage Managers, Sales & Marketing Managers, Hotel Managers, and Concierges looking to leverage artificial intelligence to optimize processes and innovate business practices. It equips participants with the knowledge to implement AI-driven methods that reduce costs and enhance efficiency. Delivered 100% online, the course offers a flexible, self-paced format over four weeks, featuring expert-led video lectures, insightful readings, and practical assignments to ensure comprehensive learning and informed application of AI tools in the hospitality industry.

 

Meet our instructors
Antoine Casanova-Maizet

Antoine Casanova-Maizet

Lecturer at Hotel Institute in Montreux | Digital Entrepreneur

Antoine Casanova-Mazet is a Lecturer at Hotel Institute Montreux and a digital entrepreneur. He studied both Science and Communication in Switzerland. This double background and his passion for innovation are the roots of his career in, first, communication and then digital transformation. Since 2010, Mr. Casanova-Mazet helps his agency’s clients adopt digital change through a 360° approach. He joined Swiss Education Group in October 2019 and is teaching hospitality students about management of technology and digital innovation.

Hawa Mahmoudi

Hawa Mahmoudi

Career Coach & Alumni Coordinator | Career Matchmaker | Tech-Savvy

Hawa is an experienced Career coach assisting the Bachelor students, from the Hotel Institute Montreux, by guiding them to make decisions that will shape their future careers. Hawa travelled, studied, and worked in USA, UK, Thailand, Syria, Belgium and France. Hawa's driving forces focuses specifically on discovering, learning, and exploring new trends and innovations in the job market.