Format
100% Online
Schedule
20 hours
Language
English
Duration
4 weeks
Price
€0
Institution
Swiss Education Group
Description
Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities explores the transformative potential of AI in the hospitality industry. Learn how AI can lower operating costs, enhance customer experiences, and drive innovation in front office, housekeeping, and other key areas. Understand AI terminology, ethical considerations, and digitalization trends. Gain insights into the ethical implications and legal considerations of AI in hospitality as you learn how to harness the technology to boost your efficiency and sales.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
Understand key AI concepts and applications in hospitality.- Analyze the impact of AI on customer experience and operational efficiency.
- Explore AI-driven strategies in sales, marketing, and sustainability.
- Evaluate ethical considerations and regulations surrounding AI implementation.
- Identify opportunities for cost optimization through AI technologies.
Course content
Module 1
Introduction to AI in Hospitality: Front Office
- Explore the fundamentals of AI and its key terms: artificial intelligence, machine learning, and deep learning.
- Learn about AI-driven customer service enhancements.
- Understand the impact of AI on front office operations, including guest check-in, reservations, and concierge services.
Module 2
AI in Customer Experience, Food & Beverage, and Cost Optimization
- Discover AI’s role in personalized customer experiences.
- Analyze AI-driven food and beverage management.
- Examine AI strategies for cost optimization.
Module 3
AI in Sales & Marketing and Sustainability
- Investigate AI tools for sales and marketing automation.
- Understand AI’s impact on sustainable practices, such as energy management and waste reduction.
- Learn about data-driven decision-making in marketing.
Module 4
AI Ethics and Regulations
- Reflect on the balance between technological innovation and ethical practices.
- Study legal frameworks governing AI use.
- Discuss privacy and data protection issues.
