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Descripción
Introduction to Tourism Management prepares you to navigate and innovate within the dynamic world of tourism. In today’s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.
Información importante:
- Solicitudes abiertas: Anytime
- Fecha límite preferente: Anytime
Si deseas inscribir a varios usuarios o necesitas más información sobre este curso, ponte en contacto con nosotros.
toa@ie.eduLo que aprenderás
- ✔ Understand competitive strategy and its impact on tourism.
- ✔ Master financial accounting basics and their application in tourism.
- ✔ Leverage big data to enhance customer experiences.
- ✔ Implement effective operations management for sustainability.
- ✔ Drive digital transformation and innovation in the tourism industry.
- ✔ Utilize digital marketing tools to engage with today’s tourists.
Contenido del curso
- Learn key strategic concepts such as competitive advantage and corporate strategy.
- Develop and implement effective business strategies in tourism.
- Grasp basic financial accounting concepts and tools.
- Interpret financial statements for informed business decisions.
- Explore digital marketing tools and strategies for tourism.
- Engage and attract digital tourists through personalized marketing.
- Understand operations management fundamentals and their impact on financial performance.
- Learn sustainable practices for tourism operations.
- Discover digital transformation’s role in enhancing customer experiences.
- Explore innovative technologies in the tourism industry.
La opinión de nuestros estudiantes
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EMEFIELE FAITH BOSEIntroduction to Tourism – Industry Management
The course benefit me personally by broadening my knowledge about tourism the more and also professionally increase my conduct towards humans.
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Jayakumar KothandanIntroduction to Tourism – Industry Management
Apart from travel. The course taught about marketing, entertainment, finances, cultural awareness and much more. These are all highly valuable skills that I can be transferred to other industries as well. And I gained it. As a Chief Concierge I have gained the high value of experience in customer service and marketing, which will come in handy when you’re helping others plan their dream vacations. With a business and tourism management course, I can work as a travel agent, a tour guide, a travel writer and many other great roles.
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Arsalan AnwarIntroduction to Tourism – Industry Management
I am a bsuiness major, and going through all the topics helped strengthen my major’s core concepts and their impact on the practical world through various case studies and examples provided through-out the course.
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MOHAMMAD HANIF KHANIntroduction to Tourism – Industry Management
The content of the course was innovative, updated and informative. The sequence of lectures was good. It was designed according to the new trends and opportunities in tourism industry. The course benefitted me both personally and professionally. It helped me in both aspects including personal growth, skills development, career advancement, networking opportunities, adaptability, and staying current with tourism industry developments. It helped me in expanding my knowledge, acquiring new skills, advancing my career, and investing in education through online learning will yield significant returns in the long run in my professional career.
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LUZ DAZA ARDILAIntroduction to Tourism – Industry Management
The most valuable aspects of the Introduction to Tourism Industry Management course was gaining a comprehensive understanding of the various management principles and strategies specific to the tourism industry. The course equipped me with the necessary knowledge and skills to effectively manage and lead within the dynamic and competitive tourism industry.
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Sameen Javed ButtIntroduction to Tourism – Industry Management
Opened new avenues for learning and teaching and provided a new insight to look at things from a different and global point of view.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is ideal for professionals and individuals aiming to expand their knowledge of tourism industry management. Whether you’re growing in your current role, undertaking an entrepreneurial venture in the tourism sector, or seeking to enhance your management skills, this course will help you boost your professional profile. The 100% online course features short videos with professors, readings, exercises, and assignments in each module, providing a flexible and comprehensive learning experience. You will gain insights into strategy, finance, digital marketing, operations, and digital transformation, equipping you to add value in your position or lead your business effectively.
Conoce a nuestros formadores
Álvaro Carrillo de Albornoz
Profesor de Estrategia
Álvaro Carrillo de Albornoz es un ejecutivo con amplia experiencia en la gestión de la innovación y proyectos estratégicos en los sectores de la energía y el turismo. Actualmente es director general del Instituto Tecnológico Hotelero (ITH).
Virginia Bombín
Profesora de Finanzas
Virginia Bombín imparte clases en IE Business School y en Financial Times | IE Corporate Learning Alliance. Está especializada en planificación financiera y evaluación de la salud financiera de las empresas, y ha contribuido con su experiencia a diversos proyectos empresariales.
Konstantina Valogianni
Profesora de Innovación y Tecnologías
Konstantina Valogianni es profesora de Sistemas de la Información en IE Business School. Imparte cursos a nivel de grado sobre tecnología e innovación, así como sobre transformación digital. Con un doctorado en Sistemas de la Información de la Rotterdam School of Management, está especializada en algoritmos de aprendizaje automático para la sostenibilidad, particularmente en la carga de vehículos eléctricos. La profesora Valogianni ha recibido varios premios y reconocimientos de la UE por su trabajo innovador, publicado en revistas y conferencias.
Kevin Sigliano
Profesor de Marketing
Kevin Sigliano es socio gerente en Good Rebels y profesor en IE Business School. Con más de 15 años de experiencia en consultoría de gestión en empresas como PwC Consulting e IBM Business Consulting Services, ha lanzado numerosas startups y ha desempeñado un papel clave en el desarrollo de señalización digital para ciudades inteligentes con la innovadora empresa Admira.
Luis Solís
Profesor de Gestión de Operaciones
Luis Solís posee un doctorado en Gestión e Ingeniería de la Fabricación de la Universidad de Toledo, Ohio. Con más de 40 años de experiencia, ha recibido varios premios de enseñanza y ha sido profesor visitante en universidades de todo el mundo, compartiendo su experiencia en México, Bélgica, Francia, China, Colombia, Guatemala, El Salvador, Costa Rica, Nicaragua, España, el Medio Oriente y los Estados Unidos.