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Description
Tourism Innovation is your gateway to understanding essential concepts in tourism innovation, offered as a four-week online course by Externado University of Colombia. You will explore sector guidelines, legal frameworks, and the tourism value chain. This course helps you integrate new practices for sustainable development and enhance your competitive edge. Engage with text, videos, and quizzes, and achieve an 80% score on the final quiz to earn your certificate.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Understand the tourism sector's general guidelines and legal framework.
- ✔ Recognize the significance of innovation within the tourism value chain.
- ✔ Explore how to introduce new ideas and practices while ensuring sustainability.
- ✔ Learn the impact of innovation on enhancing competitive advantage.
- ✔ Apply concepts to real-world tourism scenarios for effective management.
Course content
Introduction to tourism as a global phenomenon.
Key concepts in modern tourism.
The role of tourism in global economies. Evolution of tourism practices.
Overview of tourism legislation.
Important legal requirements for tourism operators.
Institutional roles in tourism management.
Legal compliance for tourism businesses.
Understanding the tourism value chain.
Components that add value to tourism products.
Strategies for creating competitive.
Developing a tourism destination.
Importance of creativity in business.
Strategies for fostering innovation.
Aligning innovation with business goals.
Measuring the impact of innovation on competitiveness.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is tailored for anyone eager to delve into tourism innovation. It is particularly suited for professionals working in or associated with the tourism sector, including those in management roles, policymakers, and consultants. Ideal for individuals seeking to expand their understanding of tourism dynamics, innovation, and legal frameworks, the course provides valuable insights for those aiming to drive change within the industry. Whether you are a tourism professional or simply passionate about advancing your knowledge in this field, this course offers a solid foundation in tourism innovation..
Meet our instructors
María Luisa Galán Otero
Lecturer
María Luisa Galán Otero is a faculty member at Externado University of Colombia's Faculty of Tourism and Hospitality Management. She coordinates the master’s degree in high management and hotel development and holds multiple degrees, including a master’s in sustainable tourism and ICT. Her extensive experience spans tourism planning and management research, with international consultancy projects in various countries. María Luisa’s expertise includes sustainability, tourism product design, and digital transformation. She also serves on the Tourism Training Committee of the Ministry of Commerce, Industry, and Tourism and has received the World Gastronomy Institute Merit Medal.
Gustavo A. Toro Velásquez
Hospitality and Tourism Manager from the Externado University of Colombia.
Gustavo A. Toro Velásquez is an accomplished Hospitality and Tourism Administrator with advanced degrees in business administration and economics. His career includes leading roles such as Manager of the National Tourism Corporation and General Director of Tourism at Colombia’s Ministry of Economic Development. Gustavo has also served as National Executive President of ACODRÉS and COTELCO, contributing to significant tourism policy development and promotion in Colombia.
Diana Morales-Betancourt
Professional in Ecology
Diana Morales-Betancourt is an ecologist with dual master's degrees in leadership for conservation and human dimensions of natural resources. As a PhD candidate in complex thought, she brings extensive experience in biodiversity conservation and sustainable tourism. Diana excels in developing community-based tourism proposals and sustainable certifications, focusing on participatory and collaborative approaches to nature tourism and conservation.
Alejandro Boada Ortiz
Director of the Center for Innovation and Sustainability at the Business Administration Faculty of Externado University
Alejandro Boada Ortiz is the Director of the Center for Innovation and Sustainability at Externado University’s Faculty of Business Administration. He holds a PhD in business administration with a focus on innovation, and a Master of Science in Environmental Management. Alejandro’s expertise includes consulting on innovation and sustainable development for major organizations and governmental bodies. His broad educational background includes studies in gender, public policy, and French culture, contributing to his extensive knowledge of business and sustainability.