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Description
Introduction to Tourism Management prepares you to navigate and innovate within the dynamic world of tourism. In today’s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Understand competitive strategy and its impact on tourism.
- ✔ Master financial accounting basics and their application in tourism.
- ✔ Leverage big data to enhance customer experiences.
- ✔ Implement effective operations management for sustainability.
- ✔ Drive digital transformation and innovation in the tourism industry.
- ✔ Utilize digital marketing tools to engage with today’s tourists.
Course content
- Learn key strategic concepts such as competitive advantage and corporate strategy.
- Develop and implement effective business strategies in tourism.
- Grasp basic financial accounting concepts and tools.
- Interpret financial statements for informed business decisions.
- Explore digital marketing tools and strategies for tourism.
- Engage and attract digital tourists through personalized marketing.
- Understand operations management fundamentals and their impact on financial performance.
- Learn sustainable practices for tourism operations.
- Discover digital transformation’s role in enhancing customer experiences.
- Explore innovative technologies in the tourism industry.
What our students say about us
WHO IS THIS PROGRAM DESIGNED FOR?
This course is ideal for professionals and individuals aiming to expand their knowledge of tourism industry management. Whether you’re growing in your current role, undertaking an entrepreneurial venture in the tourism sector, or seeking to enhance your management skills, this course will help you boost your professional profile. The 100% online course features short videos with professors, readings, exercises, and assignments in each module, providing a flexible and comprehensive learning experience. You will gain insights into strategy, finance, digital marketing, operations, and digital transformation, equipping you to add value in your position or lead your business effectively.
Meet our instructors
Alvaro Carrillo de Albornoz
Professor of Strategy
Álvaro Carrillo de Albornoz is an executive with extensive experience in innovation management and strategic projects in the energy and tourism sectors. He currently serves as the Managing Director at Instituto Tecnológico Hotelero (ITH).
Kevin Sigliano
Professor of Marketing
A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company, Admira.com.
Virginia Bombín
Professor of Finance
She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.
Luis Solís
Professor of Operations Management
He holds a PhD in Manufacturing Management and Engineering, University of Toledo, Ohio (USA). He has gained a number of teaching awards and is welcomed as a visiting professor at universities in countries such as Mexico, Belgium, France, China, Colombia, Guatemala, El Salvador, Costa Rica, Nicaragua, Spain and the US.
Konstantina Valogianni
Professor of Innovation&Technologies
She is a Professor in Information Systems at IE Business School - IE University. She is teaching graduate level courses related to Technology and Innovation, as well as Digital Transformation. Prof. Valogianni holds a PhD in Information Systems from Rotterdam School of Management, during which she specialized in designing machine learning algorithms for sustainability, and specifically electric vehicle charging. She is the recipient of several impact awards and EU grants for her work in designing machine learning algorithms. Her work has appeared in journals and conference proceedings.