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Description
Business Event Management: Navigating the World of Corporate and Social Gatherings is a comprehensive course designed to equip you with essential skills in sustainability, technology, and client relationship management. Aimed at event planners, hospitality students, and travel industry professionals, this program delves into the intricacies of MICE events and other business gatherings. Over four weeks, with a commitment of two to three hours per week, you’ll learn to navigate this specialized sector and make a lasting impact.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.edu
What you'll learn
- ✔ Understand the significance of business event management.
- ✔ Develop strategies for maximizing client loyalty through personalization.
- ✔ Define the scope of an event and manage stakeholder expectations.
- ✔ Create and implement marketing plans for business events.
- ✔ Monitor and control event execution using KPIs.
- ✔ Explore the impact of technology and sustainability in event management.
Course content
- Understand the basics of business event management.
- Explain the economic and cultural impacts of business events.
- Develop strategies for maximizing client loyalty through personalization.
- Learn the importance of project management in event planning.
- Define the scope of business events and manage stakeholder objectives.
- Evaluate techniques for stakeholder management.
- Create a marketing plan and a Gantt chart for event planning.
- Monitor and control event execution.
- Evaluate KPIs for event success.
- Define key team roles and manage risk in business events.
- Examine client relationship management and financial impact strategies.
- Analyze strategies for differentiating events.
- Discuss the importance of sustainability in business events.
- Explore the impact of technology and innovation in the MICE industry.
WHO IS THIS PROGRAM DESIGNED FOR?
This course is designed for a diverse audience interested in event management, particularly meetings, incentives, conventions, and exhibitions (MICE), along with other business events. Ideal for event planners, hospitality and tourism students, travel industry professionals, and business event specialists, the program provides valuable insights into the dynamics of professional events. You will learn to navigate this specialized sector effectively, gaining practical skills to arrange, manage, and execute successful corporate and social gatherings. Whether you’re an experienced organizer or a student aiming to specialize, this course offers essential knowledge to advance your career.
Meet our instructors
Antonio Zabaleta Moreno
Professor at IE Business School
Professor Zabaleta is a seasoned professional in project management and boasts a 20-year tenure in the international banking sector. He holds an Executive MBA from IE Business School and serves as a professor at the same institution. As a dedicated researcher in business process management, specializing in Lean and Six Sigma methodologies, Professor Zabaleta holds a master’s degree in research and a PhD in business from the Universidad Autónoma de Madrid. Throughout his professional journey, Professor Zabaleta has risen to the rank of Senior Manager, distinguishing himself by spearheading multifaceted projects in various domains. His portfolio includes transformative ventures in digital banking, innovation, organization, business process engineering, operations, and efficiency. Professor Zabaleta has successfully overseen projects within the finance industry across a wide range of locations, including Spain, Mexico, South and Central America, the United States, and Turkey.